The Seven C Principals

The Seven C Principals To compose effective written or oral messages, you must apply certain communication principles. These principles provide guideline for choice of content and style of presentation, adapted to the purpose and receiver of your message. These principles are not only limited to a sentence level, they are also applicable to all forms of communications, from mere utterances and sentences to complete documents or presentations. To some extent the principles overlap because they are based on a common concern for the audience, whether that audience consists of listeners or readers. These principles are called . WHY THEY ARE CALLED 7CS Seven Cs are the seven most useful qualities of effective communication. They are called Seven Cs because name of each of these qualities starts with a C, and they are seven in numbers, therefore they are called Seven Cs. Although they are just seven small words starting with a letter C but their importance for effective business communication is same as the importance of seven seas for the world. The Seven Cs are as follows: 1- Correctness 2- Completeness 3- Conciseness 4- Clarity 5- Creativeness 6- Courtesy 7- Consideration 1) Completeness Message Receiver- either listener or reader, desire complete information to their question. e.g. suppose you are working with multinational company who is engaging with engineering goods, like A.C. Now let say one of your major customer wants some technical information regarding thermostat (because he wants to convey the same to the end users). In this case you have to provide him complete information in a short span of time. If possible, provide him some extra information which he does not know, in this way you can maintain a good business relation with him, otherwise he may switch to another company. Five Ws: One way to make your message complete is to answer the five Ws. WHO? WHAT? WHEN? WHERE? WHY? The five question method is useful when you write requests, announcements, or other informative messages. For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent. 2) Conciseness Conciseness means convey the message by using fewest words. Conciseness is the prerequisite to effective business communication. As you know that all businessmen have very short time. Hence a concise message saves the time and expenses for both the parties. How to achieve the conciseness? For achieving the conciseness you have to consider the following. 1. Avoid wordy expression 2.Include only relevant material 3.Avoid unnecessary repetition. Avoid Wordy Expression E.g. Wordy: at this time. Instead of at this time you can just use only a concise word: NOW, Always try to use To the point Approach in business scenario perspective. Include only relevant information à ¢Ã¢â€š ¬Ã‚ ¢ Always try to provide only relevant information to the receiver of the message. Lets say one of your customers requested à ¢Ã¢â€š ¬Ã‚ ¢ For clients of the company o in reply you should provide simply list of clients at the panel of your company. o No need to provide detailed business information about client at all. à ¢Ã¢â€š ¬Ã‚ ¢ Observe the following suggestions to Include only relevant information. à ¢Ã¢â€š ¬Ã‚ ¢ Stick to the purpose of message Delete irrelevant words Avoid long introduction, unnecessary explanation etc. Get to the important point concisely. Avoid un-necessary Repetition Sometimes repetition is necessary for focusing some special issue. But when the same thing is said without two or three reasons, the message become wordy and boring. Thats why try to avoid Un-necessary repetition. Some ways to eliminate unnecessary words Use shorter name after you have mentioned the long once. e.g. Spectrum communications Private limited use spectrum. Use pronouns or initials E.g. Instead of world trade organization use WTO or You can use IT for Information Technology. (Keeping in views that receiver knows about these terms) 3) Consideration Consideration means To consider the receivers Interest/Intention. It is very important in effective communication while writing a message you should always keep in mind your target group consideration is very important C among all the seven Cs. Three specific ways to indicate consideration à ¢Ã¢â€š ¬Ã‚ ¢ Focus on you instead of I or We à ¢Ã¢â€š ¬Ã‚ ¢ Show audience benefit or interest of the receiver à ¢Ã¢â€š ¬Ã‚ ¢ Emphasize positive, pleasant facts. Using you help you, but over use lead a negative reaction. Always write a message in such a way how audience should be benefited from it. à ¢Ã¢â€š ¬Ã‚ ¢ We attitude: I am delighted to announce that we will extend to make shopping more. à ¢Ã¢â€š ¬Ã‚ ¢ You attitude: You will be able to shop in the evening with the extended hours. Readers may react positively when benefit are shown to them. Always try to address his/her need and want. Always show/write to readerà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ what has been done so far as his/her query is concerned. And always avoid that his/her need and wants. Always avoid that has not been done so far. 4) Concreteness It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). When you talk to your client always use facts and figures instead of generic or irrelevant information. The following guidelines should help you to achieve the Concreteness. à ¢Ã¢â€š ¬Ã‚ ¢ Use specific facts and figures à ¢Ã¢â€š ¬Ã‚ ¢ choose image building words e.g General He is very intelligent student of class and stood first in the class. e.g. Alis GPA in B.Sc Electrical Engineering 2k3-f session was 3.95/4.0; he stood first in his class. Always write on a very solid ground. It should definitely create good image as well. 5) Clarity Accurately is purpose of clarity In effective business communication the message should be very much clear. So that reader can understand it easily. You should always choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs. In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one. You should try your level best to use familiar/easy to understand words so that your reader will quickly understand it. Familiar Next familiar words 1-after subsequent 2-home domicile 3-for example e.g. 4-pay remuneration 5-invoice statement for payments 6) Courtesy Knowing your audience allows you to use statements of courtesy; be aware of your message receiver. True courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a sincere you-attitude. It is not merely politeness with mechanical insertions of please and Thank you. Although Appling socially accepted manners is a form of courtesy. Rather, it is politeness that grows out respect and concern for others. Courteous communication generates a special tone in their writing and speaking. How to generate a Courteous Tone? The following are suggestions for generating a courteous tone: Be sincerely tactful, thoughtful and appreciative. Use expressions that show respect for the others Choose nondiscriminatory expressions be sincerely Tactful, Thoughtful and Appreciative Though few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy. Avoid expression like those in the left hand column below; rephrase them as shown in the right-hand column. Tactless, Blunt More Tactful Stupid letter; I cant understand I should understand it, as there is no confusing word in this letter, could you please explain it once again? Its your fault, you did not properly Sometimes my wording is not precise; let me try gain read my latest FAX Thoughtfulness and Appreciation Writers who send cordial, courteous messages of deserved congratulations and appreciation (to a person inside outside) help to build goodwill. The value of goodwill or public esteem for the firm may be worth thousands of dollars. 7) Correctness At the core of correctness are the proper grammar, punctuation and spelling. However, message must be perfect grammatically and mechanically. The term correctness, as applied to business messages also mean three characteristics o Use the right level of language o Check the accuracy of figures, facts and words o Maintain acceptable writing mechanics. Use the right Level of Language We suggest that there are three level of language 2. Formal 3. informal 4. Substandard. Take a quick guess: what kind of writing is associated with each level? What is the style of each? Formal and Informal Words Formal writing is often associated with scholarly writing: doctoral dissertations, scholarly, legal documents, top-level government agreements and other material where formality is demanded. Informal writing is more characteristic of business writing. Here you use words that are short, well-known and conversational as in this comparison list: More Formal Less Formal Participate Join Endeavor try Ascertain find out Utilize Use Interrogate question. Substandard Language Avoid substandard language. Using correct words, incorrect grammar, faulty pronunciation all suggest as inability to use good English. Some examples follow: Substandard More Acceptable Aint isnt,arent Cant hardly can hardly Aim to proving aim to prove Desirous to desirous of Stoled stolen. Facts and Figures Accuracy Check Accuracy of Facts, Figures and words it is impossible to convey meaning precisely, through words, from the head of the sender to a receiver. Our goal is to be as precise as possible, which means checking and double-checking and double-checking to ensure that the figures, facts and words you use are correct. A good check of your data is to have another person read and comment on the validity of the material à ¢Ã¢â€š ¬Ã‚ ¢ Figures and facts à ¢Ã¢â€š ¬Ã‚ ¢ Verify your statistical data à ¢Ã¢â€š ¬Ã‚ ¢ Double-check your totals à ¢Ã¢â€š ¬Ã‚ ¢ Avoid guessing at laws that have an impact on you, the sender and your à ¢Ã¢â€š ¬Ã‚ ¢ Have someone else read your message if the topic involves data. à ¢Ã¢â€š ¬Ã‚ ¢ Determine whether a fact has changed over time. Proper Use of Confusing Words! Our Language (Any) is constantly changing. In fact, even dictionaries can not keep up with rapid change in our language. The following words often confusing in usage: A, An use a before consonants and consonants sounds or a long u sound. Use an before vowels. Accept, except accept is a verb and means to receive. Except is a verb or a preposition and relates to Omitting or leaving out. Anxious, eager Anxious implies worry, eager conveys keen desire CONCLUSION These 7Cs help a person to compose a message in such a way that brings back the positive feedback from the receivers. Thats why it is advice able for everyone to understand and apply these 7Cs whether he is a teacher, doctor, businessman or a student.

Porsche 911 Road Cars :: essays research papers

PORSCHE 911 ROAD CARS Porsche 911 Road Cars is about model 911 cars and the history of them. The book explains who invented Porsche, how they modeled them, how the price changed over the years, how they designed the engines, and all about the speeds and racing ability. The two most interesting things I have learned about in this book concern Porsche’s characteristics; for example, how the engine for the 901 Porsche was designed and where it was placed in the car. The engine instead of being placed in the front end like most cars is placed in the back end of the car to make it a rear drive instead of a front-end drive vehicle. It was designed this way for better speed performance. The other thing I thought was interesting was the modeling. When Butzi Porsche modeled Porsche, not only did he want speed, he wanted to have something original, fast looking, and small so he and an artist got together and found a great design. Butzi would tell the artist what he wanted the car to look like and the artist would create a model drawing. It took them seven months to get the right design and the car sold great! I would recommend this book to someone who is really interested in Porsche cars and how they run. This book tells you everything from the evolution of the first 911 in 1960 to one they hope to build for the next millenium. You can learn every characteristic about the engine and sometimes why. For example, if you wanted to know about the new 911’s motor, you could go to the chapter about that particular car and get the information you needed. If you wanted to know about modeling you could research it the same way. You are also able to get some general information about other Porsche cars listed in the back of the book. If the author could change two things about this book, he should include information and comparisons on all Porsche cars, not just 911 Porsches. It isn’t that interesting reading a whole book on one type of car, unless you are a collector or owner. The author should also have put in more information about Butzi Porsche. He is the grandson of the company’s founder and the one who designed the 901 Porsche.

Travis Hirschi Social Bond Theory

Protected* Populations – Examples include, but are not limited to: Children/Minors (under the age of 18) (Exception – projects conducted in established or commonly accepted educational settings involving normal educational practices. Contact IRB office for guidance. ) Prisoners (now includes non-publicly available secondary data) Pregnant women Fetuses and products of labor and delivery People with diminished capacity to give consent Mentally or physically challenged individuals *Sensitive Information – Examples include, but are not limited to: Information relating to an individual’s psychological well being or mental health Information relating to sexual attitudes, preferences, or practices Information relating to the use of alcohol or drugs Information relating to illegal behavior Information that if released could reasonably place the individual at risk of criminal or civil liability or be damaging to the individual’s financial standing, employability, or reputation Information that would normally be recorded in a patient’s medical record and the disclosure could reasonably lead to discrimination, stigmatization, etc. There are several categories of protected subjects. Children – Subpart D of the federal regulations protecting human subjects, incorporated in Georgetown's policies, provides additional protections for children. Research with children as subjects can be exempt in only two instances: {text:list-item} {text:list-item} Prisoners – Subpart C to the governing regulations provides additional safeguards for prisoners as research subjects. Essentially, the regulations are designed to discourage the use of prisoners as subjects unless the research will materially affect the lives of prisoners. They are not, in other words, to be used as a captive population. An IRB that reviews a protocol with prisoners as subjects must have a prisoner representative on the committee. 3. A. Children Children are considered to be protected because their youth may make full understanding of the risks and benefits of a study impossible, making them unable to make a truly informed decision. Recognizing that regulations may vary from state to state and country to country, the IRB defines a child as any individual under the age of 18. If a study will occur in an area where different legal definitions exist, the researcher should incorporate this information into the proposal if he or she is seeking a waiver of requirements for this protected population. If the subjects of a study will be children, the researcher is expected to respect each child as an autonomous being. Consequently, the researcher must secure the assent of each child as well as the consent of the child’s parents / guardians or legal representatives. If a child cannot read, the consent process will need to be adapted to provide the information orally. Documentation of the child’s assent and the consent of parents or guardians must follow the guidelines for informed consent. Each class of subjects that one might consider to be incompetent, such as young children, should be considered on their own terms. â€Å"Respect† requires giving them the opportunity to choose whether to participate to the extent they are able to make a decision. Researchers are not required to obtain a child’s assent if the child is incapable of providing it. Each individual child’s ability to assent must be determined. In other words, researchers cannot assume that all children below a certain age are unable to assent. Even a very young child may be capable of understanding what is proposed and thus can agree or decline to participate. In rare instances, a child’s assent may not be required if the intervention or procedure is likely to benefit the well-being of the child directly and is available only in the context of the research. This situation occurs most frequently in biomedical research. In determining whether children are capable of assenting, the IRB will take into account the ages, maturity, and psychological state of the children involved. This judgment may be made for all children to be involved in research under a particular protocol, or for each child, as the IRB deems appropriate. When interacting with children, use language the child can understand and present concepts in a way the child can grasp. Researchers should also take care that the child does not feel pressured by the researcher as an adult (authority figure) or by the child’s parent, guardian, or legal representative—other authority figures. In studies that involve more than minimal risk, obtain consent from both parents, if possible. (See â€Å"Studies with *Children*—More than Minimal Risk. â€Å") For minimal risk studies, consent from one parent is sufficient. Consent from one parent is also permitted if a parent is deceased, unknown, incompetent, or not reasonably available, or if one parent has legal responsibility for the care and custody of the child. In the absence of a parent or parents able to give consent, consent may be given by a child’s legal guardian or legal representative. Children who are wards of the state or of any agency, institution, or other entity may participate in research only if the study (1) is related to the children’s status as wards, or (2) will be conducted in schools, camps, hospitals, institutions, or similar settings in which the majority of children involved as subjects are not wards (that is, the fact that an individual subject is a ward is incidental). In these situations, researchers must provide for the appointment of an advocate for each child who is a ward. The advocate is in addition to the child’s guardian or legal representative, and he or she must have the background and experience necessary to act in the best interests of the child for the duration of the child’s participation in the research. An individual may serve as advocate for more than one child; the advocate may not be associated in any way with the proposed research, the researcher(s), or the child’s guardian organization. (See 45CFR46, Subpart D. )

Examining Market Entry by Silver Fern To Croatia - Free Essay Example

Sample details Pages: 8 Words: 2523 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Research paper Level High school Did you like this example? REPORT Potential market opportunity for Silver Fern Farms of New Zealand in the Republic of Croatia Silver Fern Farms is New Zealandà ¢Ã¢â€š ¬Ã¢â€ž ¢s leading processor, marketer and exporter of premium quality meat products such as lamb, beef, and venison to more than 60 countries around the world. With a proud history that spans over 75 years supplying the world with the best quality red meat New Zealand has to offer, today we are the New Zealandà ¢Ã¢â€š ¬Ã¢â€ž ¢s second largest primary sector exporter (Silver Fern Farms, 2013). à ¢Ã¢â€š ¬Ã…“We are a proud farmer co-operative representing over 16,000 sheep, cattle and deer farmer-shareholders throughout New Zealand. Don’t waste time! Our writers will create an original "Examining Market Entry by Silver Fern To Croatia" essay for you Create order Collectively we own and operate 21 processing sites throughout New Zealand and 8 sales and marketing offices around the world. We are also one of New Zealandà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest employers with over 7,000 staff at peak seasonà ¢Ã¢â€š ¬Ã‚  (Silver Fern farms, 2013). As the new international business advisor Ià ¢Ã¢â€š ¬Ã¢â€ž ¢m trying to analyze the potential market opportunity for Silver Fern Farms have in Croatia where we can give the New Zealand know-how and expertise to launch a new facility in Croatia. Ià ¢Ã¢â€š ¬Ã¢â€ž ¢m going to find and discuss about history of Croatia and how ità ¢Ã¢â€š ¬Ã¢â€ž ¢s geographical and political situation from the recent times and its present economic situation. By this Ià ¢Ã¢â€š ¬Ã¢â€ž ¢m trying to find the opportunities we can find for Silver Fern Farms. Political/Legal element of Croatia à ¢Ã¢â€š ¬Ã…“Croatia is a unitary democratic parliamentary republic. With the collapse of the ruling communist party in SFR Yugoslavia , Croatia adopted its present constitution in 1990 and organized its first multi-party electionsà ¢Ã¢â€š ¬Ã‚  (The New York Times, 1990). The political factors are basically identify to what degree the government is interested in the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy. Government powers in Croatia are divided into legislative, executive and judiciary powers. Croatia legal system is civil law. The political history of Croatia has indicated trends towards socialism however their national policies increase the interest to the international trade relationships. Croatia remains the best performing country from South-Eastern Europe engaged in the EU accession process and a regional success story, playing the role of anchor for political stability in the region (Rohatinski, (2009). The risk where I can foresee with regards to this element is that since ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a democratic parliamentary the government usually listen to the people of the country and the opposition politic al parties always go against the governing party specially on foreign investments where they try to highlight to the public that local investors are being not being looked after so that the opposition tries to get the political advantages in the parliament. The evidence strongly and broadly suggests that cohesive and competitive political parties and governments help reduce the risks of democratic delegation. Specifically, executive cohesion strongly and significantly reduces the risks of corruption and fiscal indiscipline. Party competition, on the other hand, reduces rent extraction and promotes general satisfaction with democracy (Goldstein, 1999). Economic element of Croatia Economy of Croatia is a service-based economy. Croatian economy was badly affected by the Global Financial Crisis in 2009 and 2010 and showed signs of recovery in 2011. The economy of Croatia is in the incline and the potential is significant. Croatias gross domestic product per capita is $18,100 which is 78% higher than the world average of $10,200 (Ott, 2002). With over 10 million foreign tourists annually, tourism generates revenue in excess of à ¢Ã¢â‚¬Å¡Ã‚ ¬7 billion. Croatia is ranked among the top 20 most popular tourist destinations in the world, and was voted worlds top tourism destination in 2005 by Lonely Planet (Ministry of Tourism, 2010). Trade plays a major role in Croatian economic output. In 2007 Croatias exports were valued at USD 12.84 billion (24.7 billion including service exports). According to Healy Consultants, trade in Croatia is bolstered by its low trade-weighted average tariff of just 1.2%. Croatia has a stable market economy accompanied by a strong and stable currency, the Kuna (Company Formation, 2014). Economic factors contain economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For an example, interest rates affect a firms cost of capital and t herefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy (PESTEL, 2014). Physical/Natural element of Croatia Croatia is surrounded by many different cultures and its geographic position represents a blend of four different cultures. The population of Croatia is 4.28million in 2011 and it is ranked 125th by population in the world. However based on the Croatian Bureau statistics there is a tendency of the population to shrink by 2051. This is forecasted to be a 1million drop from the current survey figures. There has been a positive net migration into Croatia, reaching a level of more than 7,000 net immigrants in 2006 (Croatian Bureau, 2014). Croatian traditional cuisine varies from region to region. Italian and other Mediterranean cuisines which prominently feature seafood cooked vegetables and pasta as well as condiments. The continental cuisine is heavily influenced by Hungarian, Austrian and Turkish culinary styles. In that area, meats, freshwater fish and vegetable dishes are predominant. With its multicultural population and general food and beverage consumption is much diversified. The figures show that a person will consume around 62.5kg meat per year and consumes significant percentage of beer. In other words the potential market is inherent with meat consumed population across (Rough Guide, 2014). Cultural element of Croatia As explained earlier because of its geographic position, Croatia represents a blend of four different cultural spheres. It has been influences of the western culture and the Western Roman Empire and the Byzantine Empire as well as of the Mitteleuropa and the Mediterranean culture. The UNESCO also has inscribed 7 sites in Croatia on the World Heritage List. The country is also rich with Intangible culture. It holds ten of UNESCOs Worlds intangible culture masterpieces, surpassing all countries in Europe except Spa in which possesses an equal number of the listed items. Technological element of Croatia Croatia has shown a significant development in social and economic sector. The government has been able to close the income gap with European Union and now it is some of the best social development indicators in the region. Croatia is doing lot of innovation and research and development. There is a huge support from the government but very low interest by the public sector. This is a very important and good indication for our company to move in to Croatia since with the New Zealand technology in the meat processing industry and investment power the Croatian government will mostly welcome foreign investors since there is a poor response from the private sector towards the RD on new innovations (Correa et al., 2010). Competitive element of Croatia Getting our hands on Croatia will be step forward towards reaching more European countries as Austria, Hungary, Serbia, Slovenia and etc. Ho wever there is a high market among Croatia for the meat associated products. Croatians are eating around 2kgs less meat than their European Union counterparts (Rough Guide, 2014). 250,000 tons of meat and meat products are being annually consumed by Croats and 62.5kgs are being consumed by per person annually. This is less than 2kgs than the EU average of 64.7kgs. Croatiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s meat consuming average is high, considering the purchasing power of Croats and the rising prices of meat. The meat consumption is expected to rise in the coming years according to The European Commission (Rough Guide, 2014). There has been a dropping more than 15% in the last two-year with high unemployment across the continent. The EU commissions report suggests that Europeans will eat around 1% more chicken and 2.8% more pork in the next 9 years. The current meat market in Croatia is indeed not as tough as one might opt. By looking at the historical data and forecasts made by surveys even th ough the high unemployment rates the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s meet consumption has increased drastically. This gives us a good opportunity to start bidding on the Croatian soil (Croatian Bureau, 2014). Silver Fern being the leading largest meat processing firm in New Zealand as well as internationally its being recognized well the approach towards Croatian market wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be a difficult one. As it was explained and listed briefly in above paragraphs ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a large market where local firms will always do not wont an international competitor to come in therefore it will have some constrains at the beginning where we have to do lot of negotiations and discussions with the government provided that we have to emphasis not only the quality of the product which is going to be introduced but the employment opportunities that is going to create by this massive investment going to happen inside the country. This will easily help to the improvement of unemploy ment as well as governments will have a favorable justification to present to the people of Croatia (Silver Fern Farms, 2013). Demographic environment element of Croatia Croatia is in the fourth or fifth stage of the demographic transition. The permanent population of Croatia at the 2011 census had reached 4.28million. The population density is 75.9 inhabitants per square kilometer. The overall life expectancy in Croatia at birth is 75.7 years. The population is dominated by the 15à ¢Ã¢â€š ¬Ã¢â‚¬Å"64year old segment. The median age is 41.4, and the gender ratio of the total population is 0.93 males per 1 female. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s very prominent that the mobile workforce and the average age segment in Croatia are the middle aged young adults. This is exactly ideal since the potential market is fairly conscious and are literary capable of welcome new products which is useful and effective for their community (Croatian Bureau, 2014). A 2009 survey revealed that 78% of Cro atians claim knowledge of at least one foreign language most often English. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s a country which English language is being used by almost 80% of the population and communication will be not at all difficult for a company like us to go an establish our own branding the way we pleased. Literacy in Croatia stands at 98.1%. The proportion of the population aged 15 and over attaining academic degrees grew rapidly since 2001, doubling and reaching 16.7% by 2008. An estimated 4.5% of the GDP is spent for education. Net monthly income in September 2011 averaged 5,397 kuna (Croatian Bureau, 2014). Part (ii) Actions the firm could take to manage Political/Legal element However with the current international experience and exposure we have these matters can be handled with the expertise of the special strategic teams with in our company. Actions the firm could take to manage Competitive element The increasing price level of the meat within the country is more th reatening than it appears to be. However the surveys indicate that people will still keep increasing the meat consumption based on current trends. However it is very important that Silver Fern keeps on monitoring the market price fluctuation as well as the competitor monitoring of what their reactions towards same. A lot of market focuses needs to be required with regards to having a high consumer rate within the country and the numbers show that people might increase other kinds of meat such as chicken or pork instead of beef. Furthermore the company needs to keep a very close watch on the level of quality of the products and how well the standards keep maintained throughout whole process. Hygiene factor also will play a vital role since these are consumed directly by the consumers so in order to take the advantage over the other competitors it is ideal for the company to maintain and standardize environmental policy according to the Silver Ferns environmental conduct (Croatia Bure au, 2014). Silver Fern Farm should action.. New employment opportunities with the government and parliament leaders. Conduct workshops and awareness programs throughout the regions. Discuss strategic regional action plans with existing suppliers and give them brief induction. Launch public awareness with the level of quality and product safety. Actions the firm could take to manage Demographic environment element The population is dominated by the 15à ¢Ã¢â€š ¬Ã¢â‚¬Å"64year old segment. Croatia is young active middle aged and the risk of having high percentage of active workforce is that their demands and requirements will be very high. Keeping the active community is a really strong key for survival for any firm or an organization so that it needs a very powerful catering power for a high demand. Always the organization must keep a close watch in the community and should listen to what their desires and preferences. To introduce our products to the existing community will be fairly a challenge as Croats will not look at a foreign signs without a significant message. The messages and the advertisements have to be eye catching and very detail oriented so that with a set of people who are having high literacy rate things wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t be easy as it seems because the customer always expect the best for him and hi s community. However with the type of international exposure our company does have being in the industry for several years it will be not tough as one might say but the organization needs to put on a lot of initial investment until the product and the company gets stabilize (Croatia Bureau, 2014). Conclusion and recommendations By looking at the above listed facts and details explanations Croatia is a country which I feel that a perfect country with a high market potential for the Silver Fern product range. Given the facts that it is recommended that we launch this program with the best location and with its growth it is going to be a huge potential target market for the some of the big European countries who are surrounded. Therefore I conclude this report with a positive note with a high indication giving to the board of directors in order to act on this new project where it will only help for the betterment of the Silver Ferns future as a multinational company. Reference s for part (i) and (ii) Silver Fern Farms. (2013). Our Co-operative. Retrieved from: https://www.silverfernfarms.com/our-co-operative ; (16 June 2014) Silver Fern Farms. (2013). Annual Report 2013. Retrieved from: https://www.silverfernfarms.com/assets/investors/Silver-Fern-Farms-annual-report-2013.pdf; (15 June 2014) Rohatinski, ÃÆ'†¦Ãƒâ€šÃ‚ ½ . (2009). Economic Crisis and Monetary Policy. Croatian National Bank 2009. Retrieved from: www.hnb.hr/govori-intervjui/govori/egovor-rohatinski-7-7-2009.pdf ; (15 June 2014) The New York Times. (1990). Evolution in Europe; Conservative win in Croatia. Retrieved from: https://www.nytimes.com/1990/05/09/world/evolution-in-europe-conservatives-win-in-croatia.html?ref=croatia ; (15 June 2014) Correa, P., Tarade, L., Borowik, I. M.(2010). The World Bank. Croatiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Science and Technology Project Unleashes Innovation. Retrieved from: https://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/ECAEXT/0,,contentMDK:2261 7141~pagePK:146736~piPK:146830~theSitePK:258599,00.html. (15 June 2014) Goldstein, I. (1999). Croatia a history. The First Centuries of Croatian History and the Establishment of the Croatian State. London, united Kingdom: Hurst Co. Ott, K. (2002). The Underground Economy in Croatia 1990-2000. Institute of Public Finance Occasional Paper, (12). Ministry of Tourism. (2010). Lonely Planet: Croatia, the best destination in year 2005. Retrieved from: https://www.mint.hr/default.aspx?id=784; (15 June 2014) Company Formation Croatia. (2014). Company registration in Croatia. Retrieved from: https://www.companyformationcroatia.com/; (15 June 2014) PESTEL Analysis. (2014). What is PESTEL analysis? Retrieved from: https://pestleanalysis.com/ ; (15 June 2014) Croatian Bureau of Statistics. (2014). Census 2011. Census of Population, Households and Dwellings 2011. Retrieved from: https://www.dzs.hr/default_e.htm ; (15 June 2014) Rough Guide. (2014). Croatia // Food and drink . Retrieved from: https://www.roughguides.com/destinations/europe/croatia/food-drink/#; (15 June 2014)