Microsoft - 1208 Words

INDIVIDUAL PROJECT: Microsoft 1. Description of Company a. Organizational Description – Microsoft is a computer company based out of Washington. Since the launched in 1975, the company has grown to be the leading software organization in the world, providing services to Fortune 500 companies, predominate universities, and in the homes of millions of citizens. Microsoft is responsible for the creation of every day uses for us today, such as operating systems, graphical user interfaces (GUI), Microsoft Word, Microsoft Excel, and most importantly, the Xbox. b. History – Paul Allen approached Bill Gates about starting a company that would develop and sell parts for the Altair 8800, which was the first personal computer to†¦show more content†¦* Joint Ventures Barnes amp; Noble, GE Healthcare, and BesTV k. Market * Computer software industry – Software remains one of the most innovative and fastest growing areas of the global economy, generating revenues of more than $150 billion every year. About half of those sales come from software applications, with the remainder split between development tools and things like operating systems and security software. Microsoft leads the market in most of the categories. 3. Internal Analysis l. Financial Assessment Overview, including market performance – In 2014, Microsoft generated $86,833,000 in sales, with a net profit of $22,074,000. Although the company is still behind its main competitor, Apple, they are still holding strong in market performance. Since 2011, the market price has consistently gone up, increasing by nearly 96% over the past four years. With innovative products like the Surface, Microsoft is moving in the right direction. 4. Business Strategy Analysis m. Products – Surface, Windows, Microsoft Office, Xbox One, and Bing n. Customer Value Proposition – There is still a large customer base, and Microsoft prides itself as being able to add value to people’s lives. Especially with the success of the Xbox console, which allows entertainment assets to be developed within the company –Show MoreRelatedMicrosoft, Microsoft And Microsoft1184 Words   |  5 Pagescharges in 1998 against the software company, claiming that Microsoft had taken over the internet browser competition and limited consumer choice. In view of antitrust regulation in the US and EU, and increasing competition in the desktop software market, Microsoft was determined to move beyond the PC software industry. By formally recognizing the emerging business opportunities introduced by the new internet era (â€Å"Web 2.0†), Microsoft began to reinvent itself. It wanted to extend its software productsRead MoreMicrosoft : Microsoft Search Case1469 Words   |  6 PagesMichael Spiotta Dr. Heppard Microsoft Search Case Study September 29, 2014 1. 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